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What We Offer

Everything You Need to Achieve Heads in Beds

Sales Revenue

Identify critical sales revenue shortfalls and develop immediate strategies to put rooms on the books, by utilising existing relationships with Product Managers, large volume producers & online travel organisations.

Negotiate Rates

SILVA Lining will negotiate net rates and allotments for all international tour operators.

Connectivity

SILVA Lining will assist in mapping / building XML connections through all major connectivity partners such as SynXis/Sabre Integration.

Outsourcing

Re-branding a property takes time; uploading new images, descriptions and content on websites & booking engines. Outsourcing this, frees up staff and maintains their focus on hotel revenue.

Marketing

Conduct database marketing to include e-blasts, participation in destination programs, and other leisure campaigns.

Training

Train the local hotel Sales Manager or Travel Industry Sales person in the nuances of the European Leisure and/or International and receptive markets.

Inventory

SILVA Lining will ensure that inventory has been loaded and the tour operators are able to sell the resort.

Competitor Analysis

SILVA Lining will negotiate net rates and allotments for all international tour operators.

Media Planning

Position hotels in travel brochures with top retail and wholesale agencies.

Strategic Planning

Develop a strategic plan for international accounts to include tactical offers, online promotions and call centre presentations.

Positioning

Position hotels in travel brochures with top retail and wholesale agencies.

Event Representation

Attend Tourist Board events, including World Travel Market, brochure launches, top client trade shows, travel agent sales calls, consumer shows, and wholesale Appreciation Events.

Torrance Lewis, District Sales Manager, Jamaica Tourist Board, UK

"Suzy was a positive and dedicated stakeholder partner for VisitJamaica here in the UK for many years. From her steadfast support with PR, trade and or consumer initiatives, to the trailblazing with our team on new routes and tour operator partnerships, her professionalism and commercial savvy are highly valued by the Jamaica Tourist Board and her clients. Well known and highly regarded by the industry, she is a valuable assets to all her clients."
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